Photography and Vet Re-Branding
Over the last few years we have been commissioned to produce the vet photography for the re-branding of veterinary practices across the UK. Commercial Vet Photography is a highly specialized disciple that requires a very specific skill set. We have to be good with people, and animals for a start! Specialized lighting set ups are required to photograph labs,vets surgeries, x-rays and ultrasound machines. Take a look at the commercial vet photography gallery below and for an idea of the type of veterinary surgery photographs we provide.
Typical Vet Photography Day
I have Photographed over 50 Vet’s practices over the last 3 years and I have a format that seems to work quite well, as follows.
4 hours shoot from 10am-2pm on a relatively quiet day. It is great if staff can bring in their pets for the morning so we have lots of animals to photograph and include in shots.
Very often vet have friendly clients that are more than willing to bring in different/exotic/cute animals/puppies/kittens in exchange for a few photos.
There are a few shots that I normally try and get, they include
A busy reception shot – Client, vets and pets included.
A few “consultation” shots with different animals and clients- Showing a caring and informative appointment with a client and their pet.
A lab shot – Showing various veterinary lab equipment and lab staff testing bloods or using a microscope.(Don’t worry if any of the rooms don’t look great, I’ll make them look good)
A veterinary surgery Shot – A “mock up” of a surgical procedure using a drape and pillow, Diagnostics shot X-ray or Ultra Sound- Showing the equipment being used
A busy Prep-room shot.
Lots of cute and cuddly shots of vets with animals
Vets and Nurses interacting with animals
A pharmacy shot – showing prescriptions being fulfilled.
A cage shot – Showing animals being nursed/feed by caring staff.
A shot of the Practice vehicle/van/ambulance
Hydrotherapy if available.
Head shots of all the staff.
If you do large animal off site work but if you have a willing client locally then a few shots of a vet checking on horses or cows can be nice
Here are a few links to examples of what can be generally be achieved in 4 hours on a quiet working day.
Vet Photography examples from real practices.
The total cost for the above is £550 including all edited images on disk. This includes all travelling expenses and specialist enhanced editing of the images.
There will be some photographer that will be cheaper and some that more expensive but I doubt that any photographer in the UK has as much veterinary specific experience as I do.
Initially it is good to have a meeting to discuss what you require from the day and also for me to add a few suggestions that have worked well in the past. If you are a significant distance from us then a meeting before may not be possible but a telephone or skype consultation can work equally well.
Here are just a few of the vets I have done the photography for.